42
vellux blanket
Skip itSoft demand (-35.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.00avg listing price — sweet spot $15–$100
Price range
Incredible$18.11–$45.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$152K$152K/yr · 235K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad93%top-5 brand share — brand-locked demand
Review moat
Bad30,782.71avg incumbent reviews — the moat a new listing must climb
Growth
Bad-35.2%90-day search growth — must beat 0% to launch