59
vase
Worth a lookShows a $5.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$5.0M$5.0M/yr · 13.1M searches
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Great$22.14avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Price range
Great$6.54–$55.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good762.23avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.1%return rate — above 5% kills the launch gate
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality