47
vase filler
Skip itSoft demand (-9.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Market size
Good$342K$342K/yr · 1.0M searches
Price range
Good$5.90–$24.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,929.1avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.30avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand