51
turtle blanket
Worth a lookShows no brand lock-in (top 5 brands take 30% of clicks), but a small market ($54K/yr) keeps it on the watch list.
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$20.45avg listing price — sweet spot $15–$100
Price range
Great$8.19–$44.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good751.07avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.8%return rate — above 5% kills the launch gate
Market size
Bad$54K$54K/yr · 105K searches