60
tulips
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Avg price
Great$18.66avg listing price — sweet spot $15–$100
Price range
Great$5.40–$70.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Market size
Good$769K$769K/yr · 1.8M searches
Review moat
Good1,083.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-61.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand