59
trunk
Launch itA $1.2M/yr market growing +3.9% this quarter with returns at 2.0% — clears our launch bar.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Market size
Great$1.2M$1.2M/yr · 1.9M searches
Returns
Good2.0%return rate — above 5% kills the launch gate
Avg price
Good$118.43avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,770.77avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.9%90-day search growth — must beat 0% to launch
Price range
Bad$13.04–$970.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale