68
treasure chest
Worth a lookShows a sweet-spot price point ($21.61 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$21.61avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Price range
Great$7.91–$41.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$841K$841K/yr · 2.2M searches
Review moat
Good625.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+18.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale