56
travel kettle
Worth a lookShows a sweet-spot price point ($28.14 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$28.14avg listing price — sweet spot $15–$100
Price range
Great$13.83–$45.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.0M$1.0M/yr · 1.4M searches
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,151.79avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
Returns
Bad6.5%return rate — above 5% kills the launch gate