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transportation birthday party supplies
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Review moat
Great265.03avg incumbent reviews — the moat a new listing must climb
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.80avg listing price — sweet spot $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Price range
Good$4.30–$25.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Market size
Bad$10K$10K/yr · 18K searches