Skip to content
56

transformers birthday party supplies

Worth a look

Shows a sweet-spot price point ($20.08 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 57Growth 17Conversion 54Competition 83Returns 69Price range 85Avg price 88Brand share 43Review moat 84Quality gap 32

Avg price

Great$20.08

avg listing price — sweet spot $15–$100

Price range

Great$5.93–$78.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great315.5

avg incumbent reviews — the moat a new listing must climb

Competition

Great32%

top-5 click share — an open shelf

Returns

Good2.2%

return rate — above 5% kills the launch gate

Market size

Good$426K

$426K/yr · 478K searches

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-16.0%

90-day search growth — must beat 0% to launch

Products