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toddler blankets for boys
Skip itSoft demand (-25.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.83avg listing price — sweet spot $15–$100
Price range
Great$9.83–$45.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Market size
Good$326K$326K/yr · 512K searches
Review moat
Okay2,555avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-25.6%90-day search growth — must beat 0% to launch