49
tobacco candle
Skip itSoft demand (-21.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.01avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Great$9.88–$30.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good863.75avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$164K$164K/yr · 238K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-21.7%90-day search growth — must beat 0% to launch