44
to my wife blanket from husband
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$27.10avg listing price — sweet spot $15–$100
Price range
Great$8.36–$54.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good772.33avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$33K$33K/yr · 31K searches