53
to my daughter blanket
Worth a lookShows no brand lock-in (top 5 brands take 32% of clicks), but soft demand (-23.9% this quarter) keeps it on the watch list.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$21.64avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Price range
Great$8.91–$35.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good529.18avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$61K$61K/yr · 113K searches
Growth
Bad-23.9%90-day search growth — must beat 0% to launch