57
tiered tray
Worth a lookShows no brand lock-in (top 5 brands take 21% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible21%top-5 brand share — no brand owns this niche
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Incredible$23.52avg listing price — sweet spot $15–$100
Price range
Great$7.76–$81.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good767.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$301K$301K/yr · 785K searches
Returns
Okay4.7%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-26.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand