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thin pillow
Launch itA $1.3M/yr market growing +0.2% this quarter with returns at 1.6% — clears our launch bar.
Avg price
Incredible$25.78avg listing price — sweet spot $15–$100
Price range
Great$13.65–$39.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 6% kills the launch gate
Market size
Great$1.3M$1.3M/yr · 854K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Review moat
Bad5,385.26avg incumbent reviews — the moat a new listing must climb