35
thermal robe
Skip itSoft demand (-34.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$74.72avg listing price — sweet spot $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good993.48avg incumbent reviews — the moat a new listing must climb
Price range
Good$20.69–$165.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$35K$35K/yr · 50K searches
Growth
Bad-34.8%90-day search growth — must beat 0% to launch
Signals High Price