45
the wreath depot
Skip itSoft demand (-85.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.63avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Price range
Great$6.21–$49.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good720.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.9%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$44K$44K/yr · 156K searches
Growth
Bad-85.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand