47
the cold blanket king size
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Avg price
Great$64.68avg listing price — sweet spot $15–$100
Growth
Great+88.9%90-day search growth — must beat 0% to launch
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good$15.61–$182.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.7%return rate — above 5% kills the launch gate
Review moat
Bad5,249.66avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$9K$9K/yr · 11K searches
Signals High Price