52
thats amore
Worth a lookShows no brand lock-in (top 5 brands take 29% of clicks), but a small market ($50K/yr) keeps it on the watch list.
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Review moat
Great139.04avg incumbent reviews — the moat a new listing must climb
Competition
Great26%top-5 click share — an open shelf
Price range
Great$7.17–$85.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.99avg listing price — sweet spot $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Market size
Bad$50K$50K/yr · 138K searches