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thanksgiving door decorations
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible55.5avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.43avg listing price — sweet spot $15–$100
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Market size
Bad$38K$38K/yr · 158K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$6.22–$9.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier