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thanksgiving blanket
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Avg price
Great$22.65avg listing price — sweet spot $15–$100
Price range
Great$14.11–$37.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great442.9avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$11K$11K/yr · 76K searches
Signals Low Review Barrier