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tea candles 100 pack
Worth a lookShows searches that convert (11.6% search→purchase), but soft demand (-21.2% this quarter) keeps it on the watch list.
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Avg price
Great$15.14avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.93–$29.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$115K$115K/yr · 66K searches
Review moat
Bad5,880.37avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.2%90-day search growth — must beat 0% to launch