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taylor and ng wok

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 17Growth 16Conversion 37Competition 30Returns 26Price range 95Avg price 91Brand share 0Review moat 52Quality gap 84

Price range

Incredible$29.57–$89.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$55.66

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good1,426.19

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Returns

Okay4.9%

return rate — above 5% kills the launch gate

Market size

Bad$69K

$69K/yr · 42K searches

Growth

Bad-18.8%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

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