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tatami mat
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good802.15avg incumbent reviews — the moat a new listing must climb
Avg price
Good$139.93avg listing price — sweet spot $15–$100
Market size
Good$488K$488K/yr · 684K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 5% kills the launch gate
Growth
Okay+10.2%90-day search growth — must beat 0% to launch
Price range
Bad$37.28–$446.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale