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tartan blanket
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$41.54avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Market size
Good$286K$286K/yr · 1.4M searches
Review moat
Okay1,644.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.3%return rate — above 5% kills the launch gate
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Price range
Bad$7.71–$617.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals High Returns