60
tapestry
Worth a lookShows no brand lock-in (top 5 brands take 29% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Competition
Incredible19%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great$4.04–$67.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$995K$995K/yr · 10.0M searches
Avg price
Good$14.17avg listing price — sweet spot $15–$100
Review moat
Okay2,790.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand