50
tapestry blanket
Worth a lookShows no brand lock-in (top 5 brands take 32% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Avg price
Incredible$29.10avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Price range
Great$9.48–$67.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,250.99avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.1%return rate — above 5% kills the launch gate
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$47K$47K/yr · 386K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand