54
taper candles
Worth a lookShows a $2.2M/yr market, but soft demand (-26.3% this quarter) keeps it on the watch list.
Market size
Incredible$2.2M$2.2M/yr · 3.2M searches
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good$5.78–$37.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.43avg listing price — sweet spot $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,614.24avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.8%return rate — above 5% kills the launch gate
Growth
Bad-26.3%90-day search growth — must beat 0% to launch