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tan sheets
Skip itA deep review moat (226,149 avg reviews) — this niche doesn't clear our bar today.
Avg price
Incredible$24.94avg listing price — sweet spot $15–$100
Price range
Great$12.09–$39.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad$61K$61K/yr · 119K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Review moat
Bad226,148.77avg incumbent reviews — the moat a new listing must climb