47
swivel chair base
Skip itWeak search conversion (1.5%) — this niche doesn't clear our bar today.
Avg price
Great$54.70avg listing price — sweet spot $15–$100
Review moat
Great329.74avg incumbent reviews — the moat a new listing must climb
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good$5.99–$144.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.2%return rate — above 5% kills the launch gate
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Market size
Bad$86K$86K/yr · 105K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale