55
sweet 16 plates
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but a small market ($83K/yr) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Review moat
Great363.09avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.87avg listing price — sweet spot $15–$100
Price range
Good$5.89–$35.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$83K$83K/yr · 90K searches
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand