78
swamp cooler
Launch itA $6.8M/yr market growing +247.7% this quarter with returns at 1.5% — clears our launch bar.
Quality gap
Incredible3.3★avg incumbent rating — lower means beatable quality
Market size
Incredible$6.8M$6.8M/yr · 3.0M searches
Growth
Incredible+247.7%90-day search growth — must beat 0% to launch
Competition
Great25%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Good$138.01avg listing price — sweet spot $15–$100
Review moat
Okay2,415.84avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Price range
Bad$25.84–$661.09cheapest to priciest tracked listing — scored on the share inside $15–$100