65
surf poncho
Worth a lookShows a sweet-spot price point ($34.87 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$34.87avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Price range
Great$10.16–$92.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Growth
Great+61.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,185.72avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.1%return rate — above 5% kills the launch gate
Market size
Okay$254K$254K/yr · 743K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand