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supima cotton sheets king
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$57.67avg listing price — sweet spot $15–$100
Price range
Great$29.95–$114.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+28.6%90-day search growth — must beat 0% to launch
Returns
Okay3.6%return rate — above 5% kills the launch gate
Market size
Okay$118K$118K/yr · 117K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad15,158.07avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals High Price