40
supernatural blanket
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$33.53avg listing price — sweet spot $15–$100
Price range
Great$10.12–$52.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great404.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$7K$7K/yr · 59K searches
Brand share
Bad100%top-5 brand share — brand-locked demand