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sun plates
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Review moat
Great195.07avg incumbent reviews — the moat a new listing must climb
Price range
Great$5.90–$62.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$14.97avg listing price — sweet spot $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$182K$182K/yr · 406K searches
Returns
Okay4.1%return rate — above 5% kills the launch gate
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand