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summer wax melts
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Great27%top-5 click share — an open shelf
Review moat
Good929.94avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.89avg listing price — sweet spot $15–$100
Price range
Good$5.94–$26.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay$103K$103K/yr · 204K searches
Growth
Bad-13.2%90-day search growth — must beat 0% to launch