40
summer pillows
Skip itSoft demand (-78.3% this quarter) — this niche doesn't clear our bar today.
Competition
Great25%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Review moat
Good893.82avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.65avg listing price — sweet spot $15–$100
Price range
Good$5.65–$24.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.9%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$29K$29K/yr · 124K searches
Growth
Bad-78.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand