50
summer pillow covers 18x18
Worth a lookShows a fragmented shelf (top 5 take 23% of clicks), but soft demand (-4.1% this quarter) keeps it on the watch list.
Competition
Great23%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Good905.66avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.76–$27.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.79avg listing price — sweet spot $15–$100
Returns
Okay3.9%return rate — above 5% kills the launch gate
Market size
Okay$104K$104K/yr · 160K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.1%90-day search growth — must beat 0% to launch