65
stray kids
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$25.81avg listing price — sweet spot $15–$100
Market size
Great$1.9M$1.9M/yr · 6.9M searches
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Review moat
Great263.77avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.02–$90.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-29.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand