40
strawberry blanket
Skip itA small market ($46K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.49avg listing price — sweet spot $15–$100
Price range
Great$9.92–$52.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Okay1,915.85avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$46K$46K/yr · 146K searches
Growth
Bad-27.8%90-day search growth — must beat 0% to launch