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stranger things party supplies
Worth a lookShows a thin review moat (132 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great131.97avg incumbent reviews — the moat a new listing must climb
Market size
Great$1.6M$1.6M/yr · 2.2M searches
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$16.84avg listing price — sweet spot $15–$100
Price range
Great$6.61–$43.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-51.4%90-day search growth — must beat 0% to launch