45
stoneware bakeware
Skip itSoft demand (-21.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$40.89avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Review moat
Good702.53avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good$9.47–$142.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$82K$82K/yr · 122K searches
Growth
Bad-21.4%90-day search growth — must beat 0% to launch