52
stitch plates and napkins
Worth a lookShows a thin review moat (154 avg reviews), but soft demand (-20.2% this quarter) keeps it on the watch list.
Review moat
Great153.53avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.36avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Price range
Great$9.85–$32.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$83K$83K/yr · 93K searches
Growth
Bad-20.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand