42
stitch pillow
Skip itSoft demand (-25.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$22.76avg listing price — sweet spot $15–$100
Price range
Great$11.12–$41.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,648.8avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$140K$140K/yr · 206K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-25.6%90-day search growth — must beat 0% to launch