37
stitch cupcake topper
Skip itSoft demand (-4.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great176.47avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.75avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Price range
Okay$6.50–$18.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$115K$115K/yr · 223K searches
Growth
Bad-4.8%90-day search growth — must beat 0% to launch