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stitch birthday invitations
Skip itSoft demand (-32.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible73.06avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Price range
Good$7.61–$27.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.02avg listing price — sweet spot $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$63K$63K/yr · 79K searches
Growth
Bad-32.7%90-day search growth — must beat 0% to launch
Signals Low Review Barrier