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stitch birthday decorations
Worth a lookShows a $2.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$2.8M$2.8M/yr · 4.4M searches
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$16.96avg listing price — sweet spot $15–$100
Review moat
Good519.65avg incumbent reviews — the moat a new listing must climb
Price range
Good$2.95–$32.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand