56
stirrer
Worth a lookShows low returns (1.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Market size
Good$452K$452K/yr · 530K searches
Price range
Okay$4.07–$24.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.37avg listing price — sweet spot $15–$100
Growth
Okay+7.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad24,531.18avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand